June 24, 2015
When I started my business in 1998, I arranged to have myself listed in the local telephone books, Sydney White Pages and the Yellow Pages. Wherever you
live, there will be a local version of the same. There was KatieMac Publicity, proudly in bold (purchased at an extra cost) on the greying ‘white’ page.
Anyone who had a business wanted to be in those phone books. This was very important. People needed to be able to find you. Occasionally we’d see a TV story about people who went out of business, because their listing didn’t run in the local phone book.
It was death by invisibility. Read More→