Are you AWOL in your own business?
When I visit a site or look at the online resources and media of a business I look for what they do and then I want to know who is doing it. I want to know their story. I look for the authenticity, credibility and character.
I feel like something is missing if I can’t get a feel for the business owner or team. It’s like being AWOL in your own business.
That’s why I’ve launched the Great Reputations program. It’s for business owners who want to create an authentic personal brand and public profile and put it to work. I call it activating our Hero Platform.
Once established, a Great Reputation can be leveraged for the life of the business. It’s authentic, powerful and uniquely yours. People look far and wide for external solutions to getting noticed. The answer is under your nose!