This message is for anyone who’s under the radar but knows they deserve more attention. There are so many new channels for sharing our business messages and telling our stories.

We must have a ‘digital trail’ so people looking online know who we are and what we stand for. If we’re not fully participating in digital and social spaces we’ll become invisible to our market and industry.  We need more than a website. We need authority voice and to relate and participate in the online channels.

Some businesses are content chasing. How much stocking filler can you jam onto a blog? How many YouTube clips can you record? But the very word content seems to miss an important point. I have observed one powerful message create a years’ worth of leverage and influence for a client. Quality cuts through where quantity only adds to the clutter.