DOES YOUR BUSINESS FEEL INVISIBLE?

This message is for anyone who’s under the radar but knows they deserve more attention. There are so many new channels for sharing our business messages and telling our stories.

SELF-BELIEF AND CONFIDENCE IN BUSINESS

One recent Monday I was having a cup of tea with a business journalist. He knows my business pretty well. He remarked, “You can only work with clients you believe in don’t you?” He was right. I have to value what my clients are doing and saying. I’ve never found a way to back something or someone I don’t personally believe in.

TALK BACK TO SPAM

Yesterday I received a generic email from someone I know. I’ve used his services but am not needing them anymore. I was about to unsubscribe to his emails. Then I thought to myself, this guy knows my business quite well and I know his. We’ll probably both be in business for many years to come. He sends me a friendly update, what’s my problem with that? I get to hear what his business is doing and this is a chance to say hi and wish him all the best.

I’m not unsubscribing.

ARE YOU THE VOICE OF YOUR BUSINESS?

This week a business owner told me they were putting on a marketing assistant. I’m hearing this quite a lot lately. In fact, I’ve heard it so often this year I’m going to call it a trend.
Don’t get me wrong I have no trouble with a business getting its marketing sorted. My problem is with business owners not taking personal responsibility for being the public voice of the business. Are you about to let a marketing assistant become the voice of the business?

MISSING OUT ON PARTY INVITATIONS?

I had a call from a business owner who feels left behind by her competitors.  Here’s what she said; “They’re out there getting attention instead of us and what they’re saying isn’t even very good.” Ouch. It’s as if there’s a party on, and you haven’t been invited.

DEFINITIVE VS SIMPLISTIC

Last week I overheard someone say publicity and media coverage were to be feared by the intelligent business owner; because media need to simplify you.Their view of you needs to be two dimensional; indeed –they might ignore the very things you uniquely bring to your business.

WHEN SHOULD I WRITE A BUSINESS BOOK?

WHEN SHOULD I WRITE A BUSINESS BOOK?

It seems everyone you talk to is writing a business book (or thinking about it).

First, some credentials. I’ve seen a lot of business books; and publicised many.  I’ve run media campaigns for self-published books as well as books published by traditional publishers.

Why are you thinking about writing a business book?

DON’T FOLLOW THE LEADER – BE AN INDUSTRY ORIGINAL

Do you keep a close eye on the competition? Or do you go boldly where nobody’s been before? Are your clients looking for the same product and price from you that they can get elsewhere or are they looking for an Industry Original?

THE GENTLE WOW – TOURISM AUSTRALIA’S NEW CAMPAIGN

The first time I watched the new Tourism Australia ad, three words immediately came to mind; ‘the gentle wow.’ Gentle and wow aren’t usually playmates but together they described the feelings I had right then. What a treat, to receive a gentle wow.

DITCH THE MEDIA GUIDE

Pssssst – wanna buy a used media list? Have you ever noticed people treating lists of media contacts like gold – or should I say, like copper?

TED COMES TO AUSTRALIA

Most people may not know the TED series of events began all the way back in 1984. But it’s only since 2006 that we’ve had online access to the TED talks.

EVENT PUBLICITY 1001

Forget Event Publicity 101. Let’s do Event Publicity 1001 and see if we can’t fast-track event publicists with a few things I’ve learned in more than 20 years of event publicity. People don’t seem to understand how event publicity works best. They don’t get how much the publicist needs to know about the people involved to get a great campaign up. It’s not a one-size-fits-all occasion – no matter how big and well-known your event is. And don’t presume media will dig through your program, guest list or ambassadors list; Google names and come up with story angles. No way. If you’re a publicist or event organiser – that’s your job.

ARE YOU REALLY AN EXPERT?

o You Think You’re An Expert?

I meet some extraordinary people in business. Real masters at what they do; the kinds of people everyone turns to for advice. Sure; they’re experts all right.

PUBLICISING SELF-PUBLISHED BOOKS

The other day a radio producer complimented me on a book I was publicising. I agreed; it’s a great book on a fascinating subject. She then asked who the publisher was.