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ARE YOU THE VOICE OF YOUR BUSINESS?

ARE YOU THE VOICE OF YOUR BUSINESS?

This week a business owner told me they were putting on a marketing assistant. I’m hearing this quite a lot lately. In fact, I’ve heard it so often this year I’m going to call it a trend.
Don’t get me wrong I have no trouble with a business getting its marketing sorted. My problem is with business owners not taking personal responsibility for being the public voice of the business. Are you about to let a marketing assistant become the voice of the business?