"I don't want my word choices determined by an algorithm or FOMO."
Now we're slaves to keywords.
Experts tell me if someone will type it into a search engine, it's a word I need to be using. Or else. But I'm a writer. I'm kinda creative. I might like to alert you to the nature of my services with unusual words, like dangerous. But you and nobody else will type that word to search for a writing mentor.
What happens to language and creativity when the search vacuum only picks up detritus? When we get excited just because there are keywords nobody is using yet. Woohoo.
My Facebook page is part class reunion, part family get-together. Some days it’s a therapy couch, others it’s a podium. I’ve found friends I thought would forget me and befriended strangers. My clients mix it with my mum and mum mixes it with everyone.”
Facebook just sent me a private post. You’ve made 900 friends on Facebook! Thank you for bringing the world closer together. We think that is something to celebrate.”
Recently Adam Goodes shared a story about finding his voice.
I was all ears last night at an event featuring eminent Australian, indigenous footballer Adam Goodes as the keynote speaker. It was an intimate setting on the sixth floor of Sydney’s MCA at Circular Quay. An empty white banquette sat a few feet from the low stage so I headed over with my glass of champagne, soon joined by three other women.
The Dangerous Blogger Workshop for Business Owners
Are you afraid of staying invisible forever?
You’ve poured your blood, sweat and tears into your business, but your competitors are better known than you are.
You can build the reputation you deserve. How? By discovering your “Dangerous Voice”.
What is your ‘Dangerous Voice’?
I often accompany clients through a terrifying moment. No, it’s not life or death, but I know it feels as serious in that moment. I know the symptoms, I get them too. I start rubbing my face and arms when I feel this fear. I perspire too much. Some clients report they are literally shaking.
When I started my business in 1998, I arranged to have myself listed in the local telephone books, Sydney White Pages and the Yellow Pages. Wherever you live, there will be a local version of the same. There was KatieMac Publicity, proudly in bold (purchased at an extra cost) on the greying ‘white’ page.
Fear is a powerful guidance system isn’t it?
When we feel it, we use it to guide ourselves away from danger.
In our business and personal lives, fear keeps us inside the lines. It keeps us on the paths we perceive as safe and we aim to not upset anyone along our way.
I took four weeks holiday over Christmas and New Year. After four weeks of disallowing anything business-related, it took time to get out of first gear. And sometimes I felt like I was in reverse.
Whilst getting back into it, my mind frequently led me astray. I’m usually a disciplined at-home worker, but not in January. Instead of working I was clicking through on websites, checking Facebook, daydreaming or just picking a book up, opening any page and reading.
Writing a business book is on your to-do list, keep these points in mind to ensure you get the most out of it.
The other day an old friend messaged me on Facebook. They were looking for 150 presentation boxes (bear with me). The boxes had to be this wide, this deep and this high. And white. And preferably glossy.
Um…I thought. Why is this old friend asking me about presentation boxes?
I just replied, “Nice to hear from you, I have no idea. Won’t Google tell you everything you need to know about presentation box suppliers?”
Yes, Google will
I spent a hell of a lot of time on the phone. I was publicising major events, calling journalists all day and pitching stories about my clients. I could make 30 calls in a day if I was working on a large scale publicity campaign.
But I began to lose my voice and was worried I’d lose my livelihood with it.
I’m always looking for the break-through commentary my clients can use to become voices of authority. I was talking to a client I am mentoring this week, who made a surprising comment about their market.
Surprising opinions require further investigation!
Limelight Moments are exceptional events or activities that can be leveraged to help you stand out from the crowd.
As a publicist, I’m always looking for the Limelight Moments in a business. Not sure what a Limelight Moment is?
Yesterday I met a small business owner in the health industry who spoke about her father’s business style. Then today an executive talked to me over coffee about their dad, who owned businesses in the UK. I started thinking about the limitations or standards we give ourselves because of how we saw dad or mum doing business.
This message is for anyone who’s under the radar but knows they deserve more attention. There are so many new channels for sharing our business messages and telling our stories.
Yesterday I received a generic email from someone I know. I’ve used his services but am not needing them anymore. I was about to unsubscribe to his emails. Then I thought to myself, this guy knows my business quite well and I know his. We’ll probably both be in business for many years to come. He sends me a friendly update, what’s my problem with that? I get to hear what his business is doing and this is a chance to say hi and wish him all the best.
I’m not unsubscribing.
This week a business owner told me they were putting on a marketing assistant. I’m hearing this quite a lot lately. In fact, I’ve heard it so often this year I’m going to call it a trend.
Don’t get me wrong I have no trouble with a business getting its marketing sorted. My problem is with business owners not taking personal responsibility for being the public voice of the business. Are you about to let a marketing assistant become the voice of the business?
Are you AWOL in your own business?
I had a call from a business owner who feels left behind by her competitors. Here’s what she said; “They’re out there getting attention instead of us and what they’re saying isn’t even very good.” Ouch. It’s as if there’s a party on, and you haven’t been invited.
Last week I overheard someone say publicity and media coverage were to be feared by the intelligent business owner; because media need to simplify you.Their view of you needs to be two dimensional; indeed –they might ignore the very things you uniquely bring to your business.