My Facebook page is part class reunion, part family get-together. Some days it’s a therapy couch, others it’s a podium. I’ve found friends I thought would forget me and befriended strangers. My clients mix it with my mum and mum mixes it with everyone.”
Facebook just sent me a private post. You’ve made 900 friends on Facebook! Thank you for bringing the world closer together. We think that is something to celebrate.”
Recently Adam Goodes shared a story about finding his voice.
I was all ears last night at an event featuring eminent Australian, indigenous footballer Adam Goodes as the keynote speaker. It was an intimate setting on the sixth floor of Sydney’s MCA at Circular Quay. An empty white banquette sat a few feet from the low stage so I headed over with my glass of champagne, soon joined by three other women.
The Dangerous Blogger Workshop for Business Owners
Are you afraid of staying invisible forever?
You’ve poured your blood, sweat and tears into your business, but your competitors are better known than you are.
You can build the reputation you deserve. How? By discovering your “Dangerous Voice”.
What is your ‘Dangerous Voice’?
Fear is a powerful guidance system isn’t it?
When we feel it, we use it to guide ourselves away from danger.
In our business and personal lives, fear keeps us inside the lines. It keeps us on the paths we perceive as safe and we aim to not upset anyone along our way.
I took four weeks holiday over Christmas and New Year. After four weeks of disallowing anything business-related, it took time to get out of first gear. And sometimes I felt like I was in reverse.
Whilst getting back into it, my mind frequently led me astray. I’m usually a disciplined at-home worker, but not in January. Instead of working I was clicking through on websites, checking Facebook, daydreaming or just picking a book up, opening any page and reading.
Writing a business book is on your to-do list, keep these points in mind to ensure you get the most out of it.
This week a business owner told me they were putting on a marketing assistant. I’m hearing this quite a lot lately. In fact, I’ve heard it so often this year I’m going to call it a trend.
Don’t get me wrong I have no trouble with a business getting its marketing sorted. My problem is with business owners not taking personal responsibility for being the public voice of the business. Are you about to let a marketing assistant become the voice of the business?
Are you AWOL in your own business?
I had a call from a business owner who feels left behind by her competitors. Here’s what she said; “They’re out there getting attention instead of us and what they’re saying isn’t even very good.” Ouch. It’s as if there’s a party on, and you haven’t been invited.
Last week I overheard someone say publicity and media coverage were to be feared by the intelligent business owner; because media need to simplify you.Their view of you needs to be two dimensional; indeed –they might ignore the very things you uniquely bring to your business.
It seems everyone you talk to is writing a business book (or thinking about it).
First, some credentials. I’ve seen a lot of business books; and publicised many. I’ve run media campaigns for self-published books as well as books published by traditional publishers.
Why are you thinking about writing a business book?
Do you keep a close eye on the competition? Or do you go boldly where nobody’s been before? Are your clients looking for the same product and price from you that they can get elsewhere or are they looking for an Industry Original?
Pssssst – wanna buy a used media list? Have you ever noticed people treating lists of media contacts like gold – or should I say, like copper?
How long do you think you have to catch someone’s attention during a phone pitch?
Most people may not know the TED series of events began all the way back in 1984. But it’s only since 2006 that we’ve had online access to the TED talks.
Forget Event Publicity 101. Let’s do Event Publicity 1001 and see if we can’t fast-track event publicists with a few things I’ve learned in more than 20 years of event publicity. People don’t seem to understand how event publicity works best. They don’t get how much the publicist needs to know about the people involved to get a great campaign up. It’s not a one-size-fits-all occasion – no matter how big and well-known your event is. And don’t presume media will dig through your program, guest list or ambassadors list; Google names and come up with story angles. No way. If you’re a publicist or event organiser – that’s your job.
o You Think You’re An Expert?
I meet some extraordinary people in business. Real masters at what they do; the kinds of people everyone turns to for advice. Sure; they’re experts all right.
The other day a radio producer complimented me on a book I was publicising. I agreed; it’s a great book on a fascinating subject. She then asked who the publisher was.