My Facebook page is part class reunion, part family get-together. Some days it’s a therapy couch, others it’s a podium. I’ve found friends I thought would forget me and befriended strangers. My clients mix it with my mum and mum mixes it with everyone.”
Facebook just sent me a private post. You’ve made 900 friends on Facebook! Thank you for bringing the world closer together. We think that is something to celebrate.”
Recently Adam Goodes shared a story about finding his voice.
I was all ears last night at an event featuring eminent Australian, indigenous footballer Adam Goodes as the keynote speaker. It was an intimate setting on the sixth floor of Sydney’s MCA at Circular Quay. An empty white banquette sat a few feet from the low stage so I headed over with my glass of champagne, soon joined by three other women.
I spent a hell of a lot of time on the phone. I was publicising major events, calling journalists all day and pitching stories about my clients. I could make 30 calls in a day if I was working on a large scale publicity campaign.
But I began to lose my voice and was worried I’d lose my livelihood with it.
This week a business owner told me they were putting on a marketing assistant. I’m hearing this quite a lot lately. In fact, I’ve heard it so often this year I’m going to call it a trend.
Don’t get me wrong I have no trouble with a business getting its marketing sorted. My problem is with business owners not taking personal responsibility for being the public voice of the business. Are you about to let a marketing assistant become the voice of the business?