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WHEN SHOULD I WRITE A BUSINESS BOOK?

WHEN SHOULD I WRITE A BUSINESS BOOK?

WHEN SHOULD I WRITE A BUSINESS BOOK?

It seems everyone you talk to is writing a business book (or thinking about it).

First, some credentials. I’ve seen a lot of business books; and publicised many.  I’ve run media campaigns for self-published books as well as books published by traditional publishers.

Why are you thinking about writing a business book?