"I don't want my word choices determined by an algorithm or FOMO."
Now we're slaves to keywords.
Experts tell me if someone will type it into a search engine, it's a word I need to be using. Or else. But I'm a writer. I'm kinda creative. I might like to alert you to the nature of my services with unusual words, like dangerous. But you and nobody else will type that word to search for a writing mentor.
What happens to language and creativity when the search vacuum only picks up detritus? When we get excited just because there are keywords nobody is using yet. Woohoo.