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KatieMac Publicity
Last week I overheard someone say publicity and media coverage were to be feared by the intelligent business owner; because media need to simplify you.Their view of you needs to be two dimensional; indeed –they might ignore the very things you uniquely bring to your business.
It seems everyone you talk to is writing a business book (or thinking about it).
First, some credentials. I’ve seen a lot of business books; and publicised many. I’ve run media campaigns for self-published books as well as books published by traditional publishers.
Why are you thinking about writing a business book?
Do you keep a close eye on the competition? Or do you go boldly where nobody’s been before? Are your clients looking for the same product and price from you that they can get elsewhere or are they looking for an Industry Original?
The first time I watched the new Tourism Australia ad, three words immediately came to mind; ‘the gentle wow.’ Gentle and wow aren’t usually playmates but together they described the feelings I had right then. What a treat, to receive a gentle wow.
Pssssst – wanna buy a used media list? Have you ever noticed people treating lists of media contacts like gold – or should I say, like copper?
How long do you think you have to catch someone’s attention during a phone pitch?
Most people may not know the TED series of events began all the way back in 1984. But it’s only since 2006 that we’ve had online access to the TED talks.
Forget Event Publicity 101. Let’s do Event Publicity 1001 and see if we can’t fast-track event publicists with a few things I’ve learned in more than 20 years of event publicity. People don’t seem to understand how event publicity works best. They don’t get how much the publicist needs to know about the people involved to get a great campaign up. It’s not a one-size-fits-all occasion – no matter how big and well-known your event is. And don’t presume media will dig through your program, guest list or ambassadors list; Google names and come up with story angles. No way. If you’re a publicist or event organiser – that’s your job.
o You Think You’re An Expert?
I meet some extraordinary people in business. Real masters at what they do; the kinds of people everyone turns to for advice. Sure; they’re experts all right.
The other day a radio producer complimented me on a book I was publicising. I agreed; it’s a great book on a fascinating subject. She then asked who the publisher was.
