Forget Event Publicity 101. Let’s do Event Publicity 1001 and see if we can’t fast-track event publicists with a few things I’ve learned in more than 20 years of event publicity. People don’t seem to understand how event publicity works best. They don’t get how much the publicist needs to know about the people involved to get a great campaign up. It’s not a one-size-fits-all occasion – no matter how big and well-known your event is. And don’t presume media will dig through your program, guest list or ambassadors list; Google names and come up with story angles. No way. If you’re a publicist or event organiser – that’s your job.