Yesterday I received a generic email from someone I know. I’ve used his services but am not needing them anymore. I was about to unsubscribe to his emails. Then I thought to myself, this guy knows my business quite well and I know his. We’ll probably both be in business for many years to come. He sends me a friendly update, what’s my problem with that? I get to hear what his business is doing and this is a chance to say hi and wish him all the best.

I’m not unsubscribing.