Coke’s Cute Cans Revive and Excite the Brand Without Changing the Essentials

I love the Coke mini-cans and I’m not even a Coke drinker.  I love the colours. I love the size. I love how collectable they look. I love the cost is a small gold coin. I’m sure one of my kids will have a holiday project of collecting one of each colour.

I also love what they say about doing small business well.